ID-protection ads come back to bite pitchman
by Jason Morris
Something always bothered me about these commercials, I knew I smelled something fishy! Company CEO, Todd Davis dared consumers to steal his identity. Mr. Davis took this dare a step further, he put his Social Security Number out there for the public to see. It now appears Mr. Davis and his company are being sued in three states because his “lifelock” doesn’t work! To take it a step further, it has been found that Mr. Davis’ identity has been compromised so many times he has over 20 drivers licenses in various states.
I know what you are saying; Why is a background screening company writing about a story like this? Its simple, all the privacy legislation and identity theft news was kicked off a few years ago because of a data breach in our industry. There are now several areas of the FACT Act that require us to help consumers when they are victims of these crimes. Identity theft is a serious matter, consumers are out billions do dollars every year and services like this are not making consumers lives any easier!
The best thing you can do to ensure you are not a victim is check your credit report at least once if not twice yearly. The FTC has some great resources to further protect yourself. If you feel you are a victim, contact your attorney immediately.
ID-protection ads come back to bite pitchman
Tags: Identity Theft, LifeLock, Todd Davis
Subscribe to our podcast!
May 31st, 2008 at 3:41 pm
Interesting article on the Consumer Background Information and ID Protection Companies. I am the author of the book ‘An Invasion of (corporate) Locust’, just released. My book addresses a host of consumer topics and is a consumer definitive reference of critical information and systematic strategies that consumers can implement (on their own) to protect their personal, medical and financial information. As a former 20 I.T. Consultant developing such systems as banking, background, mortgage, insurance, medical records, medical insurance, telephony and more along with being a former Director of Operations of a Consumer Reporting (Background) Company I address the truth about background companies and the quality of consumer data. With years developing court system automation, insurance system automation, consumer data acquisitions and consumer data resells, I provide a ‘first of its kind’ consumer ‘self-help’ non-fiction reference of critical information. Information for high school students to executives.
One of the topics I address, in this non-fiction 23 chapter book is how consumers can protect their own financial information - for life for as little as $5.00. These ‘corporate locusts’ such as LifeLock who CEO recently had ID Theft and ID Shield are feasting on consumers while capturing, storing, and reselling the most priceless information of all. Please visit my website at http://www.DarleneRMiles.com for more information and thanks for such an article…this issue is much deeper then you know but can be combated by every consumer in America and on their own.